Drew London
After years of having a website that didn’t necessarily reflect the Drew London team, current work, or clients, we took the plunge and created something that was undoubtedly Drew!
Client:Drew London
Branding & Digital: Sasha Beattie
Copywriting: Kate Lewis
Copywriting: Sree Mukherjee
Product design (UX/UI)
Branding
Illustration
Direction
We like to let our work shine but showing the key elements of Drew London: integrity, kindness and inclusivity. Through colour, typography, illustration and fantastic content design by, Kate Lewis, we achieved a refreshed and revitalised identity for Drew, one that we felt showed off both our heart and our talents!
Illustration
“The Crowd” as I like to call them, populate the website to keep you company as you explore - their clothing and hair are transparent so they integrate and adapt to the background, picking up the different palette colours.
Inclusivity and representation are very important to us, so the eleven characters come in a few shapes and sizes - as Drew grows The Crowd will too!
Advertising & Results
The site and brand redesign won the agency several new clients within the first month of launch and the Facebook ad campaign had a 97% click rate, with website visitors staying for 9 minutes on average.
