Danclair's Kitchen

Inspired by Brian’s grandmother, Valentina, the love they shared, and the encouragement she bestowed onto him, Brian travelled the world creating heaven-like dishes bringing the best of his global cuisine back to Brixton. Each dish will tell a story, and every story will resonate with the customer, taking them on a journey.

Client: M&G Investments

Agency: Drew London

Branding & Digital: Sasha Beattie

Product design (Website)

Logos & motifs

A few of the keywords for Danclair’s were experiential, eclectic and cultured. The restaurant was an homage to Valentina (Brian’s grandmother and muse) so I created an illustrated emblem-style logo inspired by vintage travel pins to echo the international feeling Brian wanted to bring to his menu with the restaurant name haloed over Valentina, enshrining her into the restaurant she inspired.

Colour Palette

Inspired by the restaurant itself and the beautiful mural painted in the main dining area, the colour palette is breezy and rooted in nature.


One of the main features of this project is Danclair Sans. A bespoke typeface I created for Danclair’s to encapsulate the emotive theme of the restaurant. The shapes are imperfect and organic in shape, inspired by the fluidity and ever changing cuisine at Danclair’s.

The letters appear to be dancing, or in motion, and are loose but full of character – just as unique as the cuisine!

The Final Brand

My process started with a rough sketch of the concept and moved onto a higher-resolution image by collaging different elements, such as the typeface with an illustration to get more of a feel for what the end product may look like – finally I combined the illustrated portrait of Brian’s Grandmother, Valentina with the bespoke typeface for the finished emblem.

Note: This animation took me a LONG time to make... So I hope you like it!