Bond Vigilantes is a financial blog run by members of M&G Investments. It is a platform for BV bloggers to share their views on all things bond related, with a bit of humour here and there.
Client: M&G Investments
Agency: Drew London
Branding & Digital: Sasha Beattie
It was important to for the Bond Vigilantes team to keep their silhouette icon in “M&G teal” within the logo so working around that I chose a modern sans serif for a softer and updated visual.
The subdued colour scheme of off-white and dark brown (almost black) is intended to be comfortable on the eyes (think Kindle Paper White) easy to read. The accent colours create a retro feel with the inclusion of an updated M&G Teal that is darker and a bit more elevated.
The styling may be retro but it’s functionality is modern - adding a day/night mode toggle and bookmark icon let’s users read how they like and save blogs to read on their schedule.
Newspapers were the main inspiration for the site design - they are familiar, trusted i.e. not Facebook, so readers will tune into that mindset and feel that they are reading quality, well-researched content, something like the FT or NY Times. There is a purposely retro/dated style to the design
contrasted by modern functionality and typography, such as the night mode toggle and integrated media player. Keeping with the theme of print, a crossword and anagram are repurposed as the newsletter sign up and 404 error page graphics adding a bit of playfulness to a serious sector.
